Eumuitieng is more than half century Thai-Chinese pastry shop with its own branding, located in outskirt of Bangkok. Younger generation owner of Eumuitieng possesses strong intention to have the brand restated in contemporary way but keeping its soul and history intact.

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Eumuitieng is more than half century Thai-Chinese pastry shop with its own branding, located in outskirt of Bangkok. Younger generation owner of Eumuitieng possesses strong intention to have the brand restated in contemporary way but keeping its soul and history intact.

Craftphic firstly initializes the work by crafting identity with concept of modern Thai-Chinese. Our goal is to have the brand perceived as modern pastry brand at the first glance; still, the customer should be able to sense Chinese culture within. After all, once Eumuitieng has taken place in their mind, they will sense combination of long history and modern brand. Thereby, Craftphic redesigns new logo and packaging. In marketing perspective, we conduct photography and retouch for marketing purpose of the brand, Print Ads was also taken into account thereafter.

Services : Branding, Brand Identity, Packaging, Photography, Retouch, Print Ads
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